CASHCOW

VISUAL & USER EXPERIENCE DESIGN • SPRING 2018 • IN COLLABORATION WITH AMBER LEE & SHERRY WU

 

For most students, college is the first time they're managing money on their own. From a student survey, eating out and going out is cited as their highest expense. Our team wanted to create a system that not only breaks the taboo around talking about money, but also helps students become more aware of their spending by planning with a budget, tracking expenses, and learning how to spend smarter. CashCow is a digital, physical, and spatial system that helps college students learn money management.

 

THE SYSTEM

white-CASHCOW.png

THE CASHCOW APP

 

Our app encourages users to plan like a genius by organizing times for eating out and challenging them to save money. The app prompts the user to allocate the number of times they want to go out in a week ahead of time. Thus, when friends request them to eat out, the user can easily check if they have room in their budget to do so. Our concept of the app was mainly executed by Amber.

 
Mobile (1).png
homee.png
 
plan1.png
plan2.png
plan3.png
today.png
Mobile (8).png
challenges.png

THE CASHCOW KIT

The CashCow kit provides the tools necessary to keep track of your spending on food. The milk carton transforms into a pocket-sized, weekly money tracker. Refrigerator magnets and sticky notes are packaged inside of the milk carton. Whenever the user eats out or buys groceries, he writes down the cost of a meal on a sticky-note and then stores it on his refrigerator for a visual display of his spending in a week. This concept of the project was mainly executed by Sherry. 

 
 
phys0.JPG
phys9.jpg
phys4.JPG
phys1.JPG
phys2.JPG
phys5.JPG
phys6.JPG
phys8.JPG
 
IMG_3620.jpg
IMG_3621.jpg
 

THE CASHCOW EVENT

The cashcow spatial event encourages conversations about spending money in a friendly manner. Each cow on the poster has a specific spending problem, and passerbys are asked to stick a spot on a cow with a tip or related concern. Behind every spot is a cashcow spending tip that the user can take with them. Additionally, users are given the cashcow spending kit and a pin to wear, showing that they are a proponent of money management. This concept of the project was mainly executed by me.

 
*poster.png
 
IMG_3606.JPG
 
Screen Shot 2018-08-23 at 10.31.44 PM 2.png
spot2.png
spot3.png
badge1.png
badge2.png
2.png
fin.JPG

THE PROCESS

To learn more about our team's process, please read our joint medium page. : )