For most students, college is the first time they're managing money on their own. From a student survey, eating out and going out is cited as their highest expense. Our team wanted to create a system that not only breaks the taboo around talking about money, but also helps students become more aware of their spending by planning with a budget, tracking expenses, and learning how to spend smarter. CashCow is a digital, physical, and spatial system that helps college students learn money management.
THE CASHCOW APP
Our app encourages users to plan like a genius by organizing times for eating out and challenging them to save money. The app prompts the user to allocate the number of times they want to go out in a week ahead of time. Thus, when friends request them to eat out, the user can easily check if they have room in their budget to do so. Our concept of the app was mainly executed by Amber.
THE CASHCOW KIT
The CashCow kit provides the tools necessary to keep track of your spending on food. The milk carton transforms into a pocket-sized, weekly money tracker. Refrigerator magnets and sticky notes are packaged inside of the milk carton. Whenever the user eats out or buys groceries, he writes down the cost of a meal on a sticky-note and then stores it on his refrigerator for a visual display of his spending in a week. This concept of the project was mainly executed by Sherry.
THE CASHCOW EVENT
The cashcow spatial event encourages conversations about spending money in a friendly manner. Each cow on the poster has a specific spending problem, and passerbys are asked to stick a spot on a cow with a tip or related concern. Behind every spot is a cashcow spending tip that the user can take with them. Additionally, users are given the cashcow spending kit and a pin to wear, showing that they are a proponent of money management. This concept of the project was mainly executed by me.
To learn more about our team's process, please read our joint medium page. : )